Who you would actually be working with

Jen Tran

Chief Executive Officer

Elegance from simplicity

An MIT-trained engineer turned business strategist, Jen bridges engineering, business and human-centered design with systems thinking and grounded execution. She has engineered commercial vehicle systems for Jacobs Vehicle Systems, served as lead engineer for nationally used EdTech software, led design and engineering teams, and designed AI software for healthcare. As operations partner in the turnaround of a manufactured housing community she implemented systems that improved quality of life, built trust and quadrupled property value. A former fighter with more than 50 bouts and a lifelong advocate for her autistic brother, Jen brings grit, clarity and deep empathy to designing systems that align people, incentives and outcomes.

James Barnebee

Chief Technology Officer

Where AI strategy meets execution

Jim leads technical strategy and AI architecture. He holds 10 AI and ML patents, contributed to IBM Watson and other AI platforms, and is named in the Top 200 UX in AI list. As VP of AI and Infrastructure for a global logistics platform he designed routing algorithms handling millions of deliveries per month and deployed auto-scaling Kubernetes clusters worldwide at 99.9% uptime. He directed a Fortune 500 global cloud migration across more than 30 countries and architected service orchestration for U.S. Air Force distributed logistics. A Google Generative AI Leader certified executive, published author and service-disabled veteran, Jim brings inventor-level depth and federal-grade rigor to every engagement.

Bruce Weddel

VP, Business Development

Throw out the canned pitch

A serial entrepreneur who has owned eight businesses across eight different industries, Bruce has spent his career proving that selling is a craft rather than a script. He began in insurance, ranking in the top 15 of 1,800 company representatives, and went on to take a publishing company from $28 million to $98 million in six years without adding a single salesperson. He built a sales training course off the back of it and has since trained sales teams in 34 countries. He is here because he believes AI, used properly, is the next thing businesses have to get right if they want to stay in business.

Musa Katuli

VP, Data & AI Solutions

Measured, not assumed

Musa leads data and AI solutions and delivery at Bonfire, turning technical reality into decisions a business can fund. He brings twenty years in analytics and over a decade at the VP level. As VP of Data Science & Analytics at Nordstrom he led an 80-person organization reporting to the Chief Customer Officer, identified ten-figure value and realized nine-figure impact in a single year, and shipped AiOS, an enterprise agentic AI operating system, alongside SmartSQL, which turns natural language into governed SQL. At Omnicom he ran measurement strategy for Apple's global media across 25 countries, and he has built data science organizations from inception at Blackwood Seven and American Apparel, with modeling work for Uber, Zillow, Lyft and Groupon. Most recently he led analytics advisory for entertainment at Amazon Ads. He speaks on AI in the enterprise and analytics leadership.